Great news... we have a blog! If you're the reading type we hope that you take some time to peruse our comments, insights, remarks and quips. If you're not so fond of reading, you're in luck because there are some "perty" pictures too! Have an opinion or comment? Be sure to let us know what you think in the "contact" section. We always love some good feedback!
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A business without an internet presence in the 21st century is devastating. Word of mouth and referrals can only reach a limited number of people. Potential customers also no longer use the phone book to search for a business. They use search engines to get information about businesses that provide products and services they need. If you have no website to tell your story, they will not find you.
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Have you ever had a customer or client say something like, "wow, I had no idea you guys offered that"? As a salesperson or business owner this can be good news for the company, but the takeaway for an in-house marketing professional should be different.
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Saturday was a big day in the world of Sports! First, we had the Kentucky Derby “the most exciting two minutes in sportsâ€. Then late Saturday Night, we had the highly anticipated Mayweather-Pacquiao fight. Each of these events were great opportunities for companies to advertise and market their products and get their brands in front of a large audiences. What we witnessed was everything from traditional advertising to bizarre and possibly risky business…or, was it pure genius marketing?
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Is your site mobile-friendly? Are you sure? Google's latest update makes an all-or-nothing call on ranking sites as mobile friendly or not. If your site doesn't pass the test, your rankings on mobile searches (greater than 60% of all online traffic today) are going down, down, down...
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We at TradeMark must ask the question; as a company, are you trending or are you blending? Trending up or blending in? Do your logo and tagline set you apart, or do they boringly resemble the majority of your competition?