Direct mail is a time tested outlet for communicating to a large portion of your target audience. The difficulty comes in keeping up-to-date lists and creating mailers that stand out in the piles of unsorted mail that your target gets every day. If done with these concerns in mind, however, direct mail can have great ROI.
In business one of the most important things you can do is build and maintain an active list of loyal customers. Direct mail allows you to build this list while specifically targeting individuals within your market.
Direct mail pieces are delivered to a consumer's home and can be written in a variety of tones to elicit several responses. It is very common to use direct mail to promote discounts, but it can also serve as a great reminder medium, enforcing the messaging that is being promoted in other areas of the campaign.
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