Brand Strategy Development
Your brand strategy is how, who, what, when, and where you plan on communicating with your target audience. This is the most basic element of you brand. It even drives the development of your logo and marketing materials. Without a strategy, your brand is just wandering around in the wilderness... like a sad, lost bunny.
Your brand must have a strategy. If you're just slapping your logo onto ads and hoping that your customers understand (or care) what your company is about - you are wasting your time! You must have a brand strategy that sits firmly in the driver's seat of your marketing and advertising efforts.
An effective brand strategy will position your brand in the customer's mind; telling them exactly where you fit (or don't fit) inside the marketplace you sell into. A "me too" strategy simply isn't good enough; ever! Do you do things differently? Good. Have you got a better value for "your" customers? Great. Have you invented a whole new space for your brand to live in the minds of your customers? AWESOME... now you're talking!