The Challenge
Nathan Robinette, dreamer and owner of the not-yet-created The Casual Pint Craft Beer Market had an idea for a convenient and upscale retail outlet with the best variety of craft and import beers. The goal was to create a casual & comfortable atmosphere while providing a wide sampling from a 21 tap bar in order to help drive sales. Unlike many entrepreneurs, he already had a business plan. What he didn't have was a comprehensive marketing plan with solid direction on how to quickly and effectively introduce this new concept to a diverse market of beer lovers.
The Solution
Trademark helped Nathan develop and message the "Starbucks of Beer" concept (all without infringing on the copyright of a brand giant). We delivered a powerful logo along with a fully developed marketing plan that established the ideal customer profile: where they live, how to reach them, and what to say to them. We also established a Marketing/Advertising Calendar and Budget to help measure results throughout the first year of business. After the planning stage, we launched a kickin' Website, had cool Giveaways, implemented customer loyalty initiatives, assisted in PR, and had a ton fun with a pointed Radio Campaign and billboard design.
The Results
With help and direction, Nathan was able to gain an incredibly loyal following of fans and patrons. As one of TradeMark's biggest advocates, he'll be happy to tell you how we exceeded his every expectation over a tasty brew at The Casual Pint.