Branding goes far beyond the development of a logo. In fact, it's usually best to consider a brand as a company's promise to its customers. This promise is communicated through consistent colors, graphics and verbiage, therefore ensuring easy customer recognition and encouraging an immediate connection.
Developing a brand language is a marketing tactic that encourages customers to associate specific words or phrases with a company. Special attention is taken to craft an identifiable tone that works well with the chosen words. Not dissimilar from a visual brand identity, the verbal brand identity identifies appropriate taglines, tone, voice and many other brandable vocabulary words; making it easy for an entire company to develop consistent marketing or sales materials.
As with all functions of branding, the primary purpose is to differentiate your company from your competitors. By staking claim to positive or relative words and phrases, your company's reach can almost be infinitely expanded.
Check out some of our latest branding work by viewing our portfolio!