A responsive website is a website that automatically "reflows" or rearranges content from the full site in order to fit mobile devices, such as smart phones or tablets. The goal of a responsive site is to retain the full functionality of the site without hiding or removing content. Therefore, the main benefit of a responsive website is a consistent viewing experience regardless of the device being used. It is also important to note that the cost of a responsive site can be significantly less than the development of an app or separate mobile site. In today's age of varying digital devices a responsive website is a must if you want to consistently reach your customer.
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