The Challenge
With time short and a bad taste left over from a budget blowout the previous year, The Home Builders Association of Greater Knoxville (HBAGK) put their trust in TradeMark Advertising to turn a limited budget and a short timetable into a wildly successful event. The Parade of Homes™ and The Home Show™ are HUGE public events that serve homebuilders, home owners and home buyers in the greater Knoxville area and beyond. What HBAGK needed for The Parade of Homes™ was nothing short of a miracle: a Beautiful Magazine, a 5-Star Multi-Media Campaign, a Strong Message to the Right Audience, and a Company with Complete Transparency to Stick to The Budget!
The Solution
TradeMark created a one-year media plan & calendar, helped sell ads to supplement the budget, delivered a gorgeously designed magazine, managed the campaign, placed the RIGHT media, created beautiful TV, radio & print advertisements that didn’t break the bank, and developed a new website & corresponding social media campaign.
The Results
It all came together and both events went off without a hitch! Builders, vendors and realtors alike recognized this as the best attendance in years, AND cited more actual buyers than in years past.