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Parade of Homes

"Working with TradeMark Advertising has been a refreshing experience for our organization. TradeMark crafted an effective advertising campaign for our public events to maximize exposure while keeping an eye on the bottom line. Partnering with a reliable, transparent advertising agency like TradeMark has made event planning more enjoyable and less stressful." -Ashley Burnette

The Challenge

With time short and a bad taste left over from a budget blowout the previous year, The Home Builders Association of Greater Knoxville (HBAGK) put their trust in TradeMark Advertising to turn a limited budget and a short timetable into a wildly successful event. The Parade of Homes™ and The Home Show™ are HUGE public events that serve homebuilders, home owners and home buyers in the greater Knoxville area and beyond. What HBAGK needed for The Parade of Homes™ was nothing short of a miracle: a Beautiful Magazine, a 5-Star Multi-Media Campaign, a Strong Message to the Right Audience, and a Company with Complete Transparency to Stick to The Budget!

The Solution

TradeMark created a one-year media plan & calendar, helped sell ads to supplement the budget, delivered a gorgeously designed magazine, managed the campaign, placed the RIGHT media, created beautiful TV, radio & print advertisements that didn’t break the bank, and developed a new website & corresponding social media campaign.

The Results

It all came together and both events went off without a hitch! Builders, vendors and realtors alike recognized this as the best attendance in years, AND cited more actual buyers than in years past.