Great news... we have a blog! If you're the reading type we hope that you take some time to peruse our comments, insights, remarks and quips. If you're not so fond of reading, you're in luck because there are some "perty" pictures too! Have an opinion or comment? Be sure to let us know what you think in the "contact" section. We always love some good feedback!
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Have you determined what the right measurement is for your advertising? How can you be sure you've chosen correctly? If you're just relying on whatever your outlet is giving you, you may be making a big mistake!
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Buying advertising, or media buying, as it is called in the business is a major expense for many small, medium and large companies – so how come so many owners and managers let their media buy them instead of the other way around?
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Last summer we were chuggin' along when we heard about an opportunity to pitch a campaign theme to Ripley's Aquarium. We thought it was an amazing opportunity, so we jumped on it, developing several taglines and campaign themes.
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Is a gorilla marketing campaign right for me? It depends on your industry and consumers, but if it fits your target demographic don't be afraid to give it a shot!