Search Engine Marketing
You want experience and expertise? We’ve got it. Unlike most of our competitors, we’ve been doing search engine marketing since Yahoo was number one and Google was near non-existent.
Often referred to as Pay-Per-Click, a Search Engine Marketing (SEM) campaign puts a laser site on your marketing efforts. Search engine marketing can even increase your effectiveness while reducing costs; shifting focus towards the most profitable target markets.
Using a variety of different outlets for search engine marketing, we can help you increase the number of leads, decrease the cost of acquiring new customers, or both. And best of all, you can actually see the results of those efforts and track them better than ever.
We can help you to get more relevant traffic to your website quickly and effectively by with design and/or management services for your pay-per-click campaign. We will do this via the following process:
- Detailed Discovery
- Baseline Analysis and Goal Setting
- Keyword Selection
- Other Pay-Per-Click Recommendations
- Campaign Implementation
- Reporting, Analysis and Recommendations
A major part of a successful SEM campaign is taking the time to fully understand your organization’s present situation and goals. Although it may be relatively clear what you do, and what your overall goal is, time must be taken to spell out your specific online objective(s) and expectations.
Once we have finished the detailed discovery phrase, we research the past activity of your site and establish a measuring stick and evaluation of current efforts.
Next, we determine the goals of your campaign.
Once we know the current state of affairs and have developed realistic results-focused goals, we move on to Keyword Selection and Other Pay-Per-Click Recommendations.
Selecting the most appropriate keyword phrases is often the most critical and difficult step. We start by collaboratively brainstorming keywords with your internal marketing team as a basis for our research and then conduct a thorough analysis on those keyword phrases.
Other Pay-Per-Click Recommendations
There are almost an infinite number of opportunities for Pay-Per-Click or Pay-Per-Impression advertising.
While almost everyone is familiar with using Google Adwords, which is the most commonly used pay-per-click advertising vehicle available, the TradeMark team has found other alternatives that may be even more effective for your campaign, especially considering the mounting completion from other advertisers that drive up your cost-per-click for Google Adwords.
We evaluate the major players as well as some alternatives that may make more sense based on your individual needs and goals and the market you find yourself in.
Reporting, Analysis and Recommendations
Every month for the first three months and each three month period after the first three, we provide detailed reports on the performance of our efforts and provide key insights as well as statistical data.
- We provide detailed Adword reporting on key data
We also provide analytics reporting with key data and usage information about your website including:
- Key usage information: visits, pages, session time
- Demographics: geography
- Top Referrers: source of visits, sites, engines
- Top Phrases: key word phrases sending visitors to your site
We schedule quarterly sessions to review all information and share our findings and recommendations for improving the exposure and overall effectiveness of your pay-per-click campaign.
Check out some of our latest web work by viewing our portfolio!