When is it ok to have "frequent urination" in your marketing materials?
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Let's ponder the concept of marketing "voice" and it's effect on the way you communicate with your consumers.
Keeping Tabs On Your Reputation
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My secret to keeping up with the ever changing inflow of communication between my clients, and their specific industry needs.
*New* Best Beer Place In Knoxville - Client Spotlight
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TradeMark Advertising is helping Knoxville's New Best Beer Place in Townto tell everyone about their brand new business - featuring Knoxville's best beeriety! Although grand opening is not until November 18th, interested parties are encouraged to visit www.thecasualpint.com. There they can sign up for the "Ferment It's Worth" newsletter or find out more about the benefits of joining the Casual Pint's Brew Crew. Those who sign up (may) receive special notice of early opening and be invited out for a "sneak peak" at this fun new store.
How Dreams and Parades Really Do Come True - Client Spotlight: Home Builders Association of Greater Knoxville
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The Parade of Homesâ„¢ and the Real Home Show are two major events for the Association. Both provide an amazing showcase of the latest trends, beautiful features, technological advances in the housing industry and help bring the industry to the people. Major events like the Parade of Homesâ„¢ and the Real Home Show are a major challenge for any organization. The manpower required to coordinate something on that level is overwhelming, and anytime so many people and factors must coordinate as one, Murphy's Law is sure to apply (anything that can go wrong will). It's an uphill battle the Home Builders Association has fought alone for years. It's enough to weary any modern day warrior - but this time they had help!
Client Spotlight: Carson-Newman College Fights Back!
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Carson-Newman College has long held a stellar reputation for being an upstanding spiritual and community leader. Now they are taking that fight to the web with the launch of a brand new website. A common struggle faced by all colleges and universities is complexity. It's a nearly unmanageable problem that spills over into the world-wide web. Yes, in many ways the internet has made many common problems much easier to deal with thanks to advancing technology, ease-of-use and wide-spread dissemination of newly available tools. But for with every solution a new problem is created.