5 Convincing Reasons Not to Have a Marketing Plan
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Learn the top 5 reasons you SHOULDN’T go through the time and effort to create a marketing plan. This could change everything; stop wasting time and effort!
Why Your Customers Don't Want to Talk to You...
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It's nothing personal - don't take offense... So your customers just don't want to talk to you anymore. No, they're not breaking up with you - they just don't like talking that much. So how do you do business with someone who doesn't want to talk?
Many Small Business Owners Are Sabotaging Themselves
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A business without an internet presence in the 21st century is devastating. Word of mouth and referrals can only reach a limited number of people. Potential customers also no longer use the phone book to search for a business. They use search engines to get information about businesses that provide products and services they need. If you have no website to tell your story, they will not find you.
Shifting Perception
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Have you ever had a customer or client say something like, "wow, I had no idea you guys offered that"? As a salesperson or business owner this can be good news for the company, but the takeaway for an in-house marketing professional should be different.
Risky Business or Pure Genius Marketing?
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Saturday was a big day in the world of Sports! First, we had the Kentucky Derby “the most exciting two minutes in sportsâ€. Then late Saturday Night, we had the highly anticipated Mayweather-Pacquiao fight. Each of these events were great opportunities for companies to advertise and market their products and get their brands in front of a large audiences. What we witnessed was everything from traditional advertising to bizarre and possibly risky business…or, was it pure genius marketing?