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Great news... we have a blog! If you're the reading type we hope that you take some time to peruse our comments, insights, remarks and quips. If you're not so fond of reading, you're in luck because there are some "perty" pictures too! Have an opinion or comment? Be sure to let us know what you think in the "contact" section. We always love some good feedback!

Shifting Perception

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Have you ever had a customer or client say something like, "wow, I had no idea you guys offered that"? As a salesperson or business owner this can be good news for the company, but the takeaway for an in-house marketing professional should be different.

Business Camo?

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We at TradeMark must ask the question; as a company, are you trending or are you blending? Trending up or blending in? Do your logo and tagline set you apart, or do they boringly resemble the majority of your competition?

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