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What do you get when you mix frats, boxing and charity? You get the biggest party weekend in the south!
We at TradeMark got the chance to revamp their branding leading up to their 2016 tournament plus 3 video of the tournament and after parties. Aside from it being a fun project, the results are pretty great!
We started by designing the logo.
After we had the logo and color we worked on an informational pamphlet. We wanted to make it something a little more unique than your standard trifold brochure. So we cut the top at an angle so when folded the blue front would have an impactful red border and would create interesting shapes as it's unfolded.
We also got to design a sign for the tournament. We stuck with the same design language and we're very pleased with the result!
We also got to design the T-shirt for the event. We got to create a custom illustration for the back. We wanted to capture the intensity of the boxing, the excitement of the crowd and we incorporated spotlights to represent the afterparties.
We also created 3 videos. A promotional video leading up to the tournament, a second promotional video after the first night, and a highlight video featuring some of the best moments from the tournament and after parties. You can watch them HERE
To learn more about Boxing Weekend check out their website and keep your eyes open for next years tickets!