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We are helping Buddy Gregg RVs and Motor Homes put on the "Grand Expansion Celebration" to announce their massive construction project. More about the event here. The expansion will increase their lot to an astounding 20 acres, allow them to offer more inventory than ever before, and establish them as Tennessee's largest dealer.
In preparation for the event, Buddy Gregg loaded up on all kinds of promotional materials including:
- 300 Golf Buddies
- 500 Frisbees
- 500 Sport Bottles
- 500 Tape Measures
- 500 RV Stress Toys (my personal favorite)
- 1000 Pen
The stack of boxes in the front foyer caused quite a commotion as the TradeMark team performed quality control on these great looking products. Frizbees and stress toys zipped through the hallways as a part of our never ending pursuit of promotional material perfection!
What's With All This Stuff?!
RVs and Motor Homes are not impulse buys, and the typical buyer does quite a bit of research before purchasing. The staying power of these promotional materials, combined with radio ads, posters, billboards, and TV commercials keeps Buddy Gregg top-of-mind for their target, making them more likely to think of Buddy Gregg when they are ready to purchase.