Posted
The Home Builders Association of Greater Knoxville is a leading non-profit community organization fostering the American dream of home ownership, serving as an industry watchdog, and generally advocating for home builders, owners and buyers. But they can't do it all on their own.
The Parade of Homes™ and the Real Home Show are two major events for the Association. Both provide an amazing showcase of the latest trends, beautiful features, technological advances in the housing industry and help bring the industry to the people. Major events like the Parade of Homes™ and the Real Home Show are a major challenge for any organization. The manpower required to coordinate something on that level is overwhelming, and anytime so many people and factors must coordinate as one, Murphy's Law is sure to apply (anything that can go wrong will). It's an uphill battle the Home Builders Association has fought alone for years. It's enough to weary any modern day warrior - but this time they had help!
The Challenge
Major events like the Parade of Homes™ and the Real Home Show are a major challenge for any organization. The manpower required to coordinate something on that level is overwhelming, and anytime so many people and factors must coordinate as one, Murphy's Law is sure to apply (anything that can go wrong will). It's an uphill battle the Home Builders Association has fought alone for years. It's enough to weary any modern day warrior - but this time they had help!
The trumpet call went out - and TradeMark Advertising answered!
The Plan
Having sat down eye-to-eye and talked about the challenges, the next step was to develop a plan. Though