Posted
Occasionally a challenge comes to TradeMark that stretches our muscles and takes us where we've never gone before.
Like the Final Four, World Series, or the Olympics, these are the challenges we live for - the ones that make all the day-to-day practice and work meaningful.
This time, the call came from PetSafe™.
PetSafe™ is a division of Radio Systems Corporation and manufacturer of pet containment systems, leash training devices and other pet products. Born out of this pet brand behemoth, came the lofty idea to develop and create their own self-contained social media website- a place where their Consumers and Brand-Loyal Pet Owners could come to:
- Post videos
- Ask questions
- Meet other owners/enthusiasts
- Join rewarding consumer groups, and
- Gain easy access to tutorials, product demonstrations, & even corporate culture pieces
And best yet, Petsafe™ was even able to leverage and engage their customer base to provide valuable feedback that helps drive product development. But none of this would have been possible if the TradeMark Advertising team had not been up to the task.
Often, when a company of this or similar size goes to build their own custom website or have it developed outside, their first thought is to take it out of town. "Knoxville is behind the times", I've heard more than once, "Where could we possibly find a company with the capability to do something like this? Often, that means the work goes outside our area to companies in New York, California, or a bit closer to home, but still far away - to big cities in North Carolina or Georgia.
In a small victory for the state of Tennessee and the little-big-town of Knoxville, this one stayed here. And boy did we knock this one out of the park!
Visitors to the site are greeted by background elements that incorporate the everyday life of being a pet owner. The colors, fonts and logo coordinate and the custom nature of the site ensure that the true PetSafe™ brand experience isn't diluted by the distractions that exist when trying to use an existing social media site or other non-custom solution where competing advertisements and other distractions are sure to keep your viewers from staying tuned to what you have to say.
The full functionality and programming was created for this blog/YouTube/Forum/Virtual Product Development Moderator from the ground up so that all functions would seamlessly integrate and we completely avoided the usual bugs and glitches that come from working with somebody else's inherited mess - providing PetSafe™ with a clean-working system requiring no ongoing technical administration.
Does your company dare to challenge the might of TradeMark Advertising?
Then call. Email. Inquire.
TradeMark Advertising
865-966-1690
TradeMark Advertising is based in Knoxville, Tennessee and is a full-service marketing, advertising and web design/online marketing firm. We've served both national and local clients within Tennessee and surrounding states since 1996. While we have strong roots in traditional media such as radio, television, billboards, video and direct mail, we've also kept with the times and now specialize in web and online marketing.