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Dear Sales or Marketing Manager, 

ARE YOU REACHING YOUR PROSPECTS?

IS YOUR MARKETING BUDGET BEING CUT?

IS YOUR MESSAGE COMPLICATED AND DIFFICULT TO TELL?

ARE YOU BEING ASKED TO DO MORE WITH LESS?

DO YOU WANT GREAT IDEAS THAT CAN BE USED AND RE-USED COST-EFFECTIVELY?

Ask nearly any marketing or sales manager these days and they will tell you they are being asked to do more with less. Unfortunately, they are facing the same problem they always were. It's hard enough just to reach the right people. Then, you have to get their attention, hope they like you, and then pray that they respond to your efforts well enough that the powers that be take notice.

What's more, you're being asked to manage all kinds of new technology. The internet has made our job both easier and more difficult. We've got way more tools on our hands, but who can keep up with how to use them all? And if you're operating on a budget, as most of us are, you may find your support staff shrinking and your tools out of date.

If you have stuck your neck out to ask for the funds to update your arsenal and bring the company into the 21st century, you may have been burned by over-eager experts who promised the moon and kept sending the bills even after it was painfully obvious their strategies weren't working. You could find yourself standing on rocky ground with difficult superiors or dubious co-workers. You may be worried you'll be the next in a long line of short-lived managers. But, are you ever going to get past all that by sitting on your hands and hoping for the best? Of course not!

Just because you've got a challenge to overcome, does that mean you just batten down the hatches and hope for the best? Of course not!

We're TradeMark Advertising, and we can help keep you up-to-date with the latest technology and strategies for reaching your clients, holding their attention, and getting them to take action. We can also be the outside, independent voice that assures your superiors that what you're saying is valid.

Of course we realize there is a lot at stake – your professional reputation, your job, even your families livelihood could be tied up in the kind of job you do, how your efforts are perceived, and what are the results of your efforts. That's why many people will not have the courage to act on our invitation to discuss your situation thoroughly to determine whether or not we could help you achieve your top objectives. Let's take an example.

Here's just one innovative idea we've used to help our clients meet their objectives: ProView Movies®.

What are ProView Movies®? Here's what just one client had to say about his ProView Movie®:

“We are thrilled with our ProView Movie®. The movie has generated many qualified demos at a cost significantly below other marketing efforts we've implemented! The staff has been great to work with and has provided more than expected consulting – especially on the graphic end. ProView Movies® are a must for launching a new product or campaign!” Scott Overhold Chief Marketing Officer The Whitestone Group

ProView Movies® and the Email Campaign Manager are developed and created exclusivelyby TradeMark Advertising, a cutting edge and award winning advertising and marketing services company with over ten years experience in marketing regional and national accounts. A ProView Movie® can help you achieve the following:

  • Engage hard to reach clients
  • Overcome the time constraints of your busiest decision makers
  • Get to the bottom line…quick!
  • Leverage your best tools…Referrals, Website, Emails, Social Media, Events & Trade Shows
  • Demonstrate results
  • Provide actionable leads

Need more? One client noticed that 15 people in a company had watched their movie but no one had called yet. There was definite interest there so they had a sales person follow up and were able to close a deal worth $100,000.

How do you use a ProView Movie®? That's one of the best parts. With proper planning, a ProView Movie® can be formatted for multi-purpose application.

Is your website less than wowing your prospects? A ProView Movie® can be imbedded on your site to attract attention and give a ready-made, professional presentation that's perfect every time.

Want to engage your target market? ProView Movies® can be sent via our email campaign manager to be delivered to your prospects, presenting them with an engaging message that can be short enough to fit into anyone's busy schedule. Best of all, our system allows you to see when they forward to a friend or co-worker, who viewed the movie and when.

How about keeping your trade show material fresh? When your sales people show up at your big event, will they look average? Are they presenting the same old boring material they did last year? With a great looking video that can be run on a loop, inside the booth, your company looks professional, competent, and exceptional.

Need to grow your online presence? Your video can be streamed via YouTube and linked to on all your other Social Media platforms like LinkedIn, Facebook and Twitter. Simultaneously grow your online presence and provide engaging content for your followers.

With all these applications, investing just some of the dollars you're using to do the same-old, same-old could be put to use in a way that achieves multiple objectives for the same dollars. How much do you think you would spend updating your website, creating new trade show materials, doing online marketing and creating a new direct-marketing effort to help your guys in the field get a call-back from the decision makers? If you're thinking, “probably a lot”, you're probably right. That's why doing a ProView Movie® can make so much sense for your organization.

Here's more feedback from other satisfied customers that just might be the fuel you need to get the spark going at your organization to foster the support for this new initiative:

“Trademark advertising has been extremely helpful in creating a well thought out flash email campaign. During the entire process, TradeMark was always very organized and eager to answer any questions. We would highly recommend using TradeMark without reservation.” Lauren Morgenstern Sales & Marketing Coordinator, gMed"The team is great to work with. They provided excellent service through the entire production of our ProView Movie® – a tool we are using online, as well as for speaking engagements, and other means of communicating our message. We are especially pleased how the movie complements our other collateral." John Crooks, Director of Fundraising and Communications Emerald Youth Foundation

Our production schedule is filling up already, but because we know only the boldest and most innovative managers and CEOs will understand the impact this could make and be willing to take action, we know we will still be able to give the proper service and attention it takes to make your campaign a success with ProView Movies®.

Those answering the challenge and actively seeking to rise above their competitors can contact us at 865-966-1690 or email me direct at jrhertwig@trademarkads.com. You can also preview sample videos at www.proviewmovie.com or visit our main website at www.trademarkads.com. 

TradeMark Advertising

865-966-1690

TradeMark Advertising is based in Knoxville, Tennessee and is a full-service marketing, advertising and web design/online marketing firm. We've served both national and local clients within Tennessee and surrounding states since 1996. While we have strong roots in traditional media such as radio, television, billboards, video and direct mail, we've also kept with the times and now specialize in web and online marketing and web design/development. Contact us today for a free interview regarding your project or concern.