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Embrace the Power of the Dark Side and Claim the Power to Control Others Through Superior Observation and Understanding!!!

If you could:

  • Control the actions of others by anticipating their reactions
  • Direct the flow of people as easily as a traffic cop on Sunday
  • KNOW when you are doing something RIGHT and when you do something WRONG, and
  • Practically read the minds of your customers

Would you?

Good. This article is for you.

The way to do all this and MAKE MORE MONEY for your business is

Listen up... It's Analytics

What are analytics? Analytics are one of several tools that work together with your website to:

  • Tell you who is on your website
  • Where they are
  • How they found you
  • Whether they bought from you or even thought about contacting you
  • Know what ads bring you the most new customers
  • And much more

 BUT THERE IS A CATCH!!!

Analytics are almost as great as I make them sound. And, if you have a web designer or developer worth his salt, then you probably already have analytics on your site.

However, most people never use this information, because few people know how to access their analytics and even most web designers and developers don't know what to do with it.

This is because analytics do a good job of telling you a lot of numbers and percentages and measurements about your site. They do NOT tell you what that information means, whether your numbers are good or bad for your individual situation (or even on the average), nor do they say what to do about any of the information they give.

So how do you make this INCREDIBLE tool be at all helpful to you and your business?

Hire a professional. The compass, the map, divider, barometer and other nautical tools were helpful to the sailor who knew how to use them. But without the full education and training on how to use these incredible tools, I'm sure you and I would be lost at sea, probably only as long as it took for us to be capsized! The Boatswain, Carpenter, Cooper or other crew knew nothing of how to navigate the ship and you may be of such company as well - not knowing how to navigate the world-wide-web and Captain your site through dangerous seas to victory.

The point is, you need a knowledgeable crew of professionals to join hands with your company - one with all the training and experience required to make your venture a lucrative one. And web analytics are as necessary as a compass on a ship.

Want to know what analytics can do for your business? Don't be lost at sea!

Just give us a call or shoot me an email… 865-966-1690 or jrhertwig@trademarkads.com

TradeMark Advertising is based in Knoxville, Tennessee and is a full-service marketing, advertising and web design/online marketing firm. We've served both national and local clients within Tennessee and surrounding states since 1996. While we have strong roots in traditional media such as radio, television, billboards, video and direct mail, we've also kept with the times and now specialize in web and online marketing.