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...All while saving the time and effort you would normally spend doing these same things yourself!!!
Let's start by briefly discussing how you do these things today.
The way many businesses do this today is through the old-fashioned way; personal 1-2-1 selling. And there's ABSOLUTELY nothing wrong with that. It's the best, most effective way to deal with your customers. Just think about it. If you had a choice, would you rather do business with someone you know, or with someone you don't?
But... what if you or your sales people don't have all the time in the world to greet and gain rapport with every possible customer that walks in the proverbial door? Or worse, what if there is a LARGE group of potential customers that check out your business, but that you or your people NEVER get an opportunity to greet?
When prospective customers visit your website, that's what typically happens. There's NO ONE to greet them, NOTHING that humanizes what you do, and NOTHING that helps grab their attention or helps to re-assure them that you are real and worthy of their trust.
All of this can be achieved by the proper use of video on your website. For example:
You could record a short video introduction to your website by the President of your company (or by you if you are she/he).
Think about it. A new visitor comes to your website. They see you... they hear you... and they KNOW that you are real. They are welcomed by the President, and he personally expresses his thanks for their interest in your company. This builds rapport and grabs attention MUCH faster than you ever could with text alone, AND it meets your customer where the sales staff never could.
The fact is, human beings have a VERY short attention span. Videos are entertaining, out of the ordinary, and keep potential customers engaged with your company for a longer period of time.
Here's a few more tips on how videos can help your business:
Want to explain your complex product or service in a SHORT, easy way that even you and your sales staff can't screw up? Try a video or animation.
How about a viral email campaign that entertains and ASKS for recipients to forward it on?
Could video help spice up your trade show presentation?
Got a waiting area? How is your company being sold to the client while they wait?
For more tips and tricks, or to get help getting started spreading your message, give us a call. 865-966-1690.
TradeMark Advertising
865-966-1690
TradeMark Advertising is based in Knoxville, Tennessee and is a full-service marketing, advertising and web design/online marketing firm. We've served both national and local clients within Tennessee and surrounding states since 1996. While we have strong roots in traditional media such as radio, television, billboards, video and direct mail, we've also kept with the times and now specialize in web and online marketing.