Posted

Many businesses ask themselves this question. Other related questions sound like... 

  1. Is the look and feel of my website so shoddy or outdated that potential customers are being turned off to doing business with us?
  2. What is even the purpose of this website? I'm not even sure it is doing anything for my business or my customers.
  3. I get a lot of traffic to my website, but is there no way to get more of those visitors to become actual customers?

Here's some tips to help you address these types of issues:

Is a new design for the site warranted?

Maybe not. The design of the site is not always the real problem. Sometimes things like poor presentation of the information itself is the problem, other times it's confusing user paths for the visitor or the sites inability to generate leads. Be sure the discussion you have with your web experts focuses on the real problem. A good firm will direct your efforts to what will help meet your actual business goals.

Who should I go to when I can't stand it anymore, and I'm ready to get it fixed?

There are many sources for web work and it is not always easy to tell who will do the best job for you. Many people and agencies can make a site look descent if they have a competent designer and a bit of web know-how, but that should be the price of entry. Since you already have a website, you want to choose a company that focuses their design on moving visitors through your business objectives and converting them into customers. Listen to the questions the representatives ask you. Are all of their questions about what you do in general, or are they laser focused on what you hope to achieve?

How will I know if I've done the right thing by changing my website's design?

A good agency is focused on achieving your goals and is not afraid to be accountable to those goals. Expect the agency to tell you how and what they will measure to determine the project's success. How frequently will they report? Where, how, and what will be tracked in the website's analytics? Answering questions like this will help you know if you're dealing with the right kind of agency, or just someone looking to make a quick sale.

How do we keep this from being a problem again?

Look at what ongoing services the agency offers you. What's their plan to keep your website up-to-date and in-line with your goals? How well does their proposal fit with your businesses? Does what they say really make sense for your business or are they prescribing the same wonder drug to every patient that walks in the door? If your web maintenance plan is not designed with you in mind, how is it helping your business?

TradeMark Advertising

865-966-1690

TradeMark Advertising is based in Knoxville, Tennessee and is a full-service marketing, advertising and web design/online marketing firm. We've served both national and local clients within Tennessee and surrounding states since 1996. While we have strong roots in traditional media such as radio, television, billboards, video and direct mail, we've also kept with the times and now specialize in web and online marketing.