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The Casual Pint

Whether you are barely yet a beer drinker, or a bona fide brew aficionado, The Casual Pint is a comfortable place to expand your brew-risons, meet interesting people, and have a great conversation. See how we helped founder Nathan Robinette transform his unique vision into a local hot-spot!

The Challenge

To create a total buzz among Knoxville's beer community with a totally new concept in retail beer sales. Nathan Robinette, dreamer and owner of the not-yet-created The Casual Pint Craft Beer Market had an idea for a convenient and upscale retail outlet for the best variety of craft and import beers in a casual & comfortable atmosphere and a sample bar to help drive sales. Unlike many entrepreneurs he had the business plan. What he didn't have was a comprehensive marketing plan with solid direction on how to quickly and effectively introduce this new concept to a diverse market of beer lovers.

The Solution

Trademark helped Nathan to develop and message the new "Starbucks of Beer" concept (all without infringing on the copyright of a brand giant). We delivered a powerful logo and a fully developed marketing plan that created a perfect picture of the ideal customers, where they live, how to reach them, and what to say to them as well as a Marketing/Advertising Calendar and Budget. Not to mention a kicking Website, cool Giveaways, customer loyalty Ideas, PR Assistance, and a fun and pointed Radio Campaign.

The Results

With help and direction, Nathan was able to gain an incredibly loyal following of fans and patrons. As one of TradeMark's biggest advocates, he'll be happy to tell you how we exceeded his every expectation over a tasty brew at The Casual Pint.