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Parade of Homes

The Home Builders Association of Greater Knoxville is a non-profit, trade association for the homebuilding industry. They put their trust in TradeMark Advertising to turn a limited budget and a short timetable into a wildly successful event.

The Challenge

With time short and a bad taste left over from a budget blowout the previous year, The Home Builders Association of Greater Knoxville (HBAGK) put their trust in TradeMark Advertising to turn a limited budget and a short timetable into a wildly successful event. The Parade of Homes™ and The Home Show™ are HUGE public events that serve homebuilders, home owners and home buyers. What HBAGK needed for The Parade of Homes™ was a miracle: a Beautiful Magazine, a 5-Star Multi-Media Campaign, a Strong Message to the Right Audience, and a Company with Complete Transparency to Stick to The Budget!

The Solution

TradeMark created a one-year Media Plan & Calendar, helped sell ads to supplement the budget, delivered a gorgeously designed Magazine, Managed the Campaign, Placed the RIGHT Media, created beautiful TV, Radio & Print Advertisements that didn’t break the bank, and developed a new Website & a Social Media Campaign.

The Results

We Made It Happen! The Parade Magazine and the event were a success. Builders, Vendors and Realtors alike recognized this as the best attendance in years, AND cited more actual buyers than in years past.