The Challenge
Morristown, TN is a growing community in East Tennessee with beautiful mountainn vistas and large and expansive lakes and natural resources combined with numerous historical sites. The Morristown Chamber and Tourism Bureau needed an update to their branding and website. They currently had the Chamber, Tourism and Economic Development divisions all in one site which created confusion to the visitor and also resulted in lower Search Engine Rankings. Their logo was dated and needed to be modernized to reflect the full benefits of their organization and community. They also needed to be able to update all aspects of their website with an easy to use Content Management System.
The Solution
TradeMark created new logo and corporate ID and branding materials for signage, presentations and for the website. We created their Tourism website as a seeparate and distinct brand from the Chamber to assist the functionality and focus of each division in a more effective manner. The Chamber and Economic Development were added into the second site for congruence and to save costs and maximize the business visitors information sources. Both sites utilize our proprietary Hands-On Content Management System for updating text, images, videos and animations. They also have the ability to add unlimited numbers of pages to their new site for future growth.
The Results
Morristown Chamber and Tourism have seen large increases in traffic to their website and have received many positive comments on their new branding. They have also increased membership and tourism groups since launching the sites.