Search Engine Optimization (SEO)
You’ve heard of it. You know it’s important. What you don’t know is who to trust to make it happen. That’s why we’ve laid out our proven framework for search engine optimization.
You are looking for is a way to drive qualified customers to your web site and lead them to take a desired action such as purchasing your product, asking for more information, or signing up for your newsletter.
What you need is a strategic partner to help you develop and implement effective online marketing strategies for the major search engines such as Google, Yahoo and Bing to help you reach those qualified customers.
Search Engine Optimization Services
We can help you get prime placement for certain search terms, in order to maximize your “free” (also known as “organic”) listings. We will do this using the following process:
1. Detailed discovery
2. Keyword selection
3. Baseline analysis
4. Relevancy control: on-site optimization
5. Reporting, analysis and recommendations
A major part of a successful SEO effort is taking the time to fully understand your organization’s present situation and goals. Although it may be relatively clear what you do, and what your overall goal is, time must be taken to spell out your specific online objective(s) and expectations including:
1. Who is your target customer
2. Who is not
3. Your definition and goals for customer “conversion” i.e. What counts as a “success” for your online campaign
Selecting the most appropriate keyword phrases is often the most critical and difficult step. We start by collaboratively brainstorming keywords with your internal marketing team as a basis for our research and then conduct a thorough analysis on those keyword phrases including:
• Historical user searches
• User search intent
• Phrase competition
• Your site’s phrase positioning
It's important to note that while our efforts will focus on optimizing your site’s results for the chosen keyword phrases, SEO efforts often have the result of improving positioning for additional non-intended phrases. While this may result in some level of “junk” traffic, the overall goal is to increase exposure and bring as much traffic as possible.
Once we have finished the keyword phrase research and determined recommended keyword phrases, we then develop a custom-tailored plan to optimize your site based on a number of factors such as:
• Positioning of your site for the selected phrases
• Your site’s design strengths, weakness, opportunities and threats
• Search engines currently indexing your site
• Incoming links to your site
We communicate our findings throughout the keyword phrase and baseline analysis phases.
Search engines are designed to find websites with relevant, high-quality information that directly relates to whatever keyword string is requested. Our techniques are designed make your site easy-to-read and attractive to the major search engines. During this phase, we make improvements to your site in the following areas:
Search-engine friendliness requires elements of keyword density, rich content, and specified themes for each page. We enhance and add to existing copy to produce phrase-rich material for each keyword phrase.
The headers and meta data such as title tags, meta keywords and meta description will be properly updated for each page of the site.
Links and Images
Internal links (including navigation) will be addressed for search engines to relate relevant keyword information with them.
Headings play an important part in search engines’ evaluation of the relevancy of your site’s content. We ensure your site has proper identification of all page headings.
Call to Action/User Navigation Path
We consult with you and help make changes that encourage visitors to take action; i.e. placing a phone call, completing a form, or placing an order.
By using site map pages, search XML site map files, and footer links, we make sure that search engines and visitors can easily find all the valuable content on your website.
Site Optimization Phases
Our efforts will have a negligible effect on the aesthetics of your site and we will get prior approval of recommended changes that might visually impact your site.
Reporting, Analysis and Recommendations
Your site’s position in the major search engines for the chosen keyword phrases will be reported in the sixth month of service and every three months following. Each report will include our executive overview including summary assessments and recommendations for improvement. We use the results of these reports to analyze the effectiveness of our efforts and make adjustments if necessary.
In addition to phrase positioning reporting, we provide site analytic reporting with key data and usage information about your website including:
• Key usage information: visits, pages, session time
• Demographics: geography
• Top referrers: source of visits, sites, engines
• Top phrases: key word phrases sending visitors to your site
We schedule quarterly sessions to review all information and share our findings and recommendations for improving the exposure and overall effectiveness of your site.
Check out some of our latest web work by viewing our portfolio!