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We at TradeMark must ask the question; as a company, are you trending or are you blending? Trending up or blending in? Do your logo and tagline set you apart, or do they boringly resemble the majority of your competition? The camouflage look may work well for those Duck Dynasty fellas, but you're probably not selling duck calls, are you?
Relying upon outdated marketing methodologies and branding strategies that seemed effective in 2006 may have you panhandling by 2016. Moreover, the constantly evolving mobile landscape combined with social media perception and shortened customer attention spans have forced many small business owners to up their game. Adapt or die. Differentiate or dissipate.
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."
The battle for building new business and attaining customer loyalty intensifies on a daily basis. The importance of taking time to invest in researching, defining, and building your brand is invaluable. It's a fundamental component of your marketing communication and something you should never overlook. A critical part of the branding process revolves around meeting these metrics.
- Delivers the message clearly
- Confirms your credibility
- Connects your target prospects emotionally
- Motivates the buyer
- Concretes User Loyalty
- Does your current branding have all these bases covered?
Whether your established company has started to fade into the background or you need direction for a growing or stagnant business venture, the TradeMark team is here to help you shed the business camo and make your brand stand out.
Get started HERE