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Are you getting the most out of your website, or are the flood of mobile-users being “turned off” by your mobile experience? We recently had “the talk” one of our best regular clients. No, not the birds and the bees - the mobile talk.
You see, they’ve been doing a lot of things right. They meet regularly with their web experts (us), and we help them put together regular content and tweaks to their online advertising. But we were still missing the target. Why? More than 60% of their site’s visitors were coming from mobile devices.
We optimized their content, but not their website.
So what’s so bad about my regular site? It looks fine on my phone.
You may be able to SEE all of your content, when viewing it on a mobile device. Better browsers, smarter phones, and the slow death of java script have helped with that.
But there’s more to it. Like personal selling, the difference between an online sale, inquiry or call to you over someone else is razor thin.
That means the little things count!
What to consider for mobile-friendly web design:
1) Do mobile visitors have to make use of the ever-annoying pinch & zoom function?
This is a bigger deal than it sounds. Frankly, it’s annoying and unnecessary. Think about it like this – have you ever shopped in one place over another simply because the parking was better or the lines were shorter?
Convenience is king!
2) Do pieces of your content or functionality disappear on mobile devices?
The name of the game for mobile USED to be to guess the easier, more likely tasks a mobile user would be doing/looking for. Today, users are doing more on their phone than ever before. An annoying mobile version of your site that limits their ability to find what they’re looking for is a big miss.
3) Are long forms and unnecessary info requests putting mobile users off?
Again – the name of the game is convenience. There’s a very fine line between getting info to re-market to a customer and pissing them off by asking for a full credit app when they’re buying a stick of gum. Evaluate the length any/all forms and purchasing or inquiry paths to see if they could be shortened.
Imagine filling this thing out with your phone. ‘Nuff said.
4) Is your site unknowingly hiding content?
Many content-rich sites have not done a good job of evaluating the way users have to navigate their site. Find your deepest piece of content. How quickly could a visitor locate that one piece of information if it were the one thing they wanted to know before buying your product or service?
Now that you've evaluated your site for mobile users, how does it stack up?
What's your reason for not giving better service to mobile web visitors?
- Too much time to evaluate/moderate
- Don’t know how
- Web platform not mobile friendly
- Too much money to go mobile-friendly
There’s an excuse for everything under the sun. Take a look at your site’s analytics. See what portion of your site’s visitors are on mobile devices. The results may surprise you.
Now think about how many of these visitors you may be turned off if your site is not mobile friendly.
How much business might that be?
Is it time to get help? Then do it now.