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32 million newly insured Americans are searching for Physicians
The induction of Affordable Care Act has allowed some 32 million newly insured Americans the ability to seek out a new medical provider. They have quickly discovered what others already know: locating the best doctor requires a lot of research. Consumers have turned to the internet to visit the websites of many of their prospective Physicians, Dentists, Chiropractors, and any other medical providers they are seeking.
What consumers want to see on Physicians websites
We recently conducted a study to find out what consumers searching for a new Medical Professional wanted and need to see on the websites. The survey results below reflect what the consumer feels would allow them to make an informed decision to determine if that provider is a good fit for them.
- Recent photos of the Physicians and Staff
- A personal statement from the Physician to show who they are, their approach to medicine, inspiration, etc. Not just their professional degrees, boards and certifications.
- Maps and detailed directions -Hours/days open for business
- If they are or are not accepting new patients -Insurance plans accepted
- Online paperwork and e-signature -The ability to make and change appointments online
- Current patient reviews/testimonials
- Email link for office staff
- Ability to request refills online
- Management of account online
- Accessibility to results of medical tests
You need an experienced Medical Marketer to guide you through this process
As you can see, many of the items on the list are new technological advances that can keep your patient not only up to date with secure accessibility. It can also save your practice many hours of valuable staff time currently spent on the phone answering the same questions, and scheduling appointments. An experienced medical marketer can guild you through this process seamlessly, while maintaining HIPPA regulations. There is a large influx of newly insured patients that are looking for your services. If you are a Medical Professional, you must make sure your website is not only up to date visually, but that you provide all of the information that allows the prospective patient (and your current patients) a clear and concise view into the window of your practice. If your website is not up to date with the current technologies, you may risk losing patients that are looking for a more convenient practice. The hectic schedules of today’s consumers make it almost a necessity to offer the latest online technical advances available to the medical market.
Information the busy consumers of today require
Please contact us today. We have a Medical Marketer with over 15 years experience, that can guide and assist you with creating the perfect website that will provide the information the busy consumers of today require.