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Nobody can deny that mobile traffic is increasing. More and more users are pulling up your website using the device in the pocket rather than the computer at home. Being ready to accommodate those users is critical to how your brand and services are seen online.
Google Is Watching!
Mobile responsive websites are the best way to get both users and Google your content. Google recommends mobile responsive sites vs. any other form of mobile offer for a couple of reasons... the most important being:
- Bounce Rate Reduction
- More Likely to purchase (67% of users claim they are more likely to buy from a mobile friendly site.
- One URL: You don't have to rebuild your site for each device... and create authority for each.
Kill That High Bounce Rate
All of your efforts to market your business can blow away when a user arrives at your site only to realize that you don't accommodate their device. Users of your website will leave within seconds if they are not greeted with a site that clearly shows them the path to the information they want... help them find it with a site that knows their device.
Accommodate Your User!
Imagine a business that only has 2 foot tall doors... sure their customers "could" go in and look around, but how likely do you think it is for those customers to crawl through the doors. A non-mobile friendly site does the same thing to your online browsers. It gives them a way of looking at your content... but it's not ideal.
Easy on You!
Management of a website can take time - double that time if you have two versions of your website! Managing one site that displays content appropriately for all users and their devices is both a blessing to you and your customers.
Need help developing your mobile presence? Give us a shout online here or call 865.966.1960