A business without an internet presence in the 21st century is devastating. Word of mouth and referrals can only reach a limited number of people. Potential customers also no longer use the phone book to search for a business. They use search engines to get information about businesses that provide products and services they need. If you have no website to tell your story, they will not find you.
Saturday was a big day in the world of Sports! First, we had the Kentucky Derby “the most exciting two minutes in sports”. Then late Saturday Night, we had the highly anticipated Mayweather-Pacquiao fight. Each of these events were great opportunities for companies to advertise and market their products and get their brands in front of a large audiences. What we witnessed was everything from traditional advertising to bizarre and possibly risky business…or, was it pure genius marketing?